- Crest ‘doesn’t translate well in today’s digital world’
- Supporters, who have a week to respond, may be upset
Newcastle have risked upsetting some supporters by announcing plans to redesign the club’s badge for the 2026-27 season.
With St James’ Park executives deciding the crest, that dates back to 1988, is overly elaborate and unsuited to global digital branding requirements, Newcastle are working with designers and consulting fans as they begin rebranding a symbol they believe has become outdated.
