Remembering Ash (Ashwyn Paras Lall)
Remembering Ash (Ashwyn Paras Lall)
Dear Subscriber,
It is with profound sadness, we share the news of Ash’s passing (8th Oct ‘24) – our beloved son, friend and colleague – the inspiring mind behind the “Ash’s Sports Media” community. His dedication, creativity, support and passion for sports social media marketing touched all of us, leaving an indelible mark on our hearts and our work. Ash was more than just the founder of Ash’s Sports Media; he was a visionary who believed in the power of connection and the potential of social media to bring people together to support and help each other. His innovative spirit and unwavering commitment to excellence inspired us all, and his legacy will continue to guide us in our journey.
During this incredibly difficult time, we celebrate Ash’s amazing life and the vibrant community he built. Despite the immense challenges, including physical and psychological pain and severe disabilities (including regular grand-mal seizures) Ash suffered due to his cancer symptoms, like a true warrior he never surrendered but faced all difficulties with incredible courage, fortitude and resilience. Towards the bitter end when Ash reluctantly accepted that no further cancer treatment was available, he remained strong and I remember him saying, “my body may be broken and weak with cancer, but cancer won’t ever break my spirit – my spirit is still strong and one day it will fly away to be free from suffering, leaving my body behind”.
Amongst his many great achievements during his cancer journey, Ash completed writing an autobiography in 2023-4 which is currently being prepared for publication. Also, incredibly, Ash proudly completed a challenging twenty-mile marathon training run just before suffering a very serious spinal cord injury due to spine tumours. This caused devastating disabilities including major lower leg mobility issues which meant Ash was not even able to walk normally let alone run. Despite these horrendous disabilities, Ash persevered with his goal to do a marathon charity fundraiser by eventually walking a full marathon (within 24 hours). Ash’s legacy continues to support people, who are suffering, through his “Much-Loved” tribute webpage (AshLall.MuchLoved.com) which has so far raised over £6.5k in charitable donations for the Royal Marsden Hospital cancer charity where Ash received life extending cancer treatment.
Although there are currently no plans to actively run, manage or develop Ash’s website AshSportsMedia.org, to honour Ash’s life and legacy, it will continue to be browsable as an inactive legacy site (IMPORTANT: please note that the other website address URL aliases “AshSportsMedia.com” & “AshSportsTalk.org” will no longer work). I hope you can all honour his memory by following his passion and continuing his mission in your own work and strive to uphold the values he championed.
Our deepest condolences go out to everyone who had the privilege of knowing Ash. Let’s together support each other as we remember and celebrate his life and contributions. Thank you so much for being a part of Ash’s journey – your support and engagement meant the world to him, and it will always mean the world to us too.
With heartfelt sympathy,
“Ash’s Sports Media”
