Year: 2025

What are fighters, brands and promotions teaching us about the value of personal branding?

Oleksandr Usyk

The heavyweight champion has sharpened up his personal brand after beating two of the toughest boxers in this generation, Anthony Joshua & Tyson Fury

His Instagram description is also comprehensive from summarising his legacy as it list the belts he has despite not every fan will be aware of which ones are affiliated with the heavyweight champs status

Adding to the weblink Usyk has in his IG bio, this is an opportunity for upcoming fighters to use with creating for promoting sponsors, partnerships, portfolios that give them further light into the sport

When it comes to making short-form content long-term and using the element of IG stories to do so, that is another avenue if content that can help you with growing long-term supporters

BRANDS

This page is often found on X due to the tone of it sparking controversial content across the MMA scape

Something that MMA uncesored do really well with their content often involves where they get their features from, whereas this one refers to one of UFC stars Sean O Malley

Fight promotions

Andrew Valdina continues to be an advocate for Cage Titans

At #CTFC66, none other than one of their superstars Andrew Valdina. Despite the images being sharp and engaging to captivate Cafe fans across New England and beyond they’ve gone to focus on image carousels very often for their events

Something that could be done by copywriters at the promotion can include the following

alt text to comprehensively describe what each picture is an describes on representing the company

have a direct conversation with the sponsors mentioned in the caption to also promote content they’re affiliated with

The same applies with Andrew re-posting the Cage Titans post as he’ll likely have a wider audience or niche fans that were not necessarily aware of who Valdina competes through.

Through these avenues it only helps to increase more opportunities for Cage Titans due to athete-driven marketing

So that’s a wrap-up for todays content

Marketing wrap-up for today’s fight game, which has been led by Andrew Valdina, specific features on X that Cage Titans can use to improve their visibility alongside the value of athlete-drive marketing

Remembering Ash (Ashwyn Paras Lall)

Dear Subscriber,

It is with profound sadness, we share the news of Ash’s passing (8th Oct ‘24) – our beloved son, friend and colleague – the inspiring mind behind the “Ash’s Sports Media” community. His dedication, creativity, support and passion for sports social media marketing touched all of us, leaving an indelible mark on our hearts and our work. Ash was more than just the founder of Ash’s Sports Media; he was a visionary who believed in the power of connection and the potential of social media to bring people together to support and help each other. His innovative spirit and unwavering commitment to excellence inspired us all, and his legacy will continue to guide us in our journey.

During this incredibly difficult time, we celebrate Ash’s amazing life and the vibrant community he built. Despite the immense challenges, including physical and psychological pain and severe disabilities (including regular grand-mal seizures) Ash suffered due to his cancer symptoms, like a true warrior he never surrendered but faced all difficulties with incredible courage, fortitude and resilience. Towards the bitter end when Ash reluctantly accepted that no further cancer treatment was available, he remained strong and I remember him saying, “my body may be broken and weak with cancer, but cancer won’t ever break my spirit – my spirit is still strong and one day it will fly away to be free from suffering, leaving my body behind”.

Amongst his many great achievements during his cancer journey, Ash completed writing an autobiography in 2023-4 which is currently being prepared for publication. Also, incredibly, Ash proudly completed a challenging twenty-mile marathon training run just before suffering a very serious spinal cord injury due to spine tumours. This caused devastating disabilities including major lower leg mobility issues which meant Ash was not even able to walk normally let alone run. Despite these horrendous disabilities, Ash persevered with his goal to do a marathon charity fundraiser by eventually walking a full marathon (within 24 hours). Ash’s legacy continues to support people, who are suffering, through his “Much-Loved” tribute webpage (AshLall.MuchLoved.com) which has so far raised over £6.5k in charitable donations for the Royal Marsden Hospital cancer charity where Ash received life extending cancer treatment.

Although there are currently no plans to actively run, manage or develop Ash’s website AshSportsMedia.org, to honour Ash’s life and legacy, it will continue to be browsable as an inactive legacy site (IMPORTANT: please note that the other website address URL aliases “AshSportsMedia.com” & “AshSportsTalk.org” will no longer work). I hope you can all honour his memory by following his passion and continuing his mission in your own work and strive to uphold the values he championed.

Our deepest condolences go out to everyone who had the privilege of knowing Ash. Let’s together support each other as we remember and celebrate his life and contributions. Thank you so much for being a part of Ash’s journey – your support and engagement meant the world to him, and it will always mean the world to us too.

With heartfelt sympathy,

“Ash’s Sports Media”

Is Fakhar Zaman retiring from international cricket?

Pakistan left-handed opener Fakhar Zaman showcases his bat during a match. — AFP/File

Pakistan left-handed opener Fakhar Zaman has rebuffed “baseless reports” claiming the cricketer was planning to retire after he sustained an injury during the opening match of…

​Pakistan left-handed opener Fakhar Zaman showcases his bat during a match. — AFP/File Pakistan left-handed opener Fakhar Zaman has rebuffed “baseless reports” claiming the cricketer was planning to retire after he sustained an injury during the opening match of… 

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Pakistan left-handed opener Fakhar Zaman showcases his bat during a match. — AFP/File Pakistan left-handed opener Fakhar Zaman has rebuffed “baseless reports” claiming the cricketer was planning to retire after he sustained an injury during the opening match of…

Pakistan coach says ‘will do what’s best for team’ after embarrassing Champions Trophy exit

Pakistan men’s cricket team’s interim coach Aqib Javed speaks to the media on February 26, 2025. — Screengrab via Geo News”Cannot simply replace the entire team with the Under-19 squad”.”This was the best possible team we had,” says coach Aqib Javed.He concedes that team’s…

​Pakistan men’s cricket team’s interim coach Aqib Javed speaks to the media on February 26, 2025. — Screengrab via Geo News”Cannot simply replace the entire team with the Under-19 squad”.”This was the best possible team we had,” says coach Aqib Javed.He concedes that team’s… 

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Pakistan men’s cricket team’s interim coach Aqib Javed speaks to the media on February 26, 2025. — Screengrab via Geo News”Cannot simply replace the entire team with the Under-19 squad”.”This was the best possible team we had,” says coach Aqib Javed.He concedes that team’s…

WATCH: Cristiano Ronaldo nets 925th career goal days after turning 40

Al Nassr striker Cristiano Ronaldo showcased his incredible talent yet again on Tuesday as he remarkably netted his 925th career goal, making significant progress toward his 1,000-goal milestone.

The Portuguese football legend’s latest feat comes days after he turned 40 as his…

​Al Nassr striker Cristiano Ronaldo showcased his incredible talent yet again on Tuesday as he remarkably netted his 925th career goal, making significant progress toward his 1,000-goal milestone.The Portuguese football legend’s latest feat comes days after he turned 40 as his… 

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Al Nassr striker Cristiano Ronaldo showcased his incredible talent yet again on Tuesday as he remarkably netted his 925th career goal, making significant progress toward his 1,000-goal milestone.The Portuguese football legend’s latest feat comes days after he turned 40 as his…

Champions Trophy: Afghanistan win toss, opt to bat first against England

Afghanistan and England skippers seen at the toss ahead of their Champions Trophy 2025 encounter at Gaddafi Stadium, Lahore, on February 26, 2025. — Geo News Live/YouTube

LAHORE: Afghanistan have won the toss and opted to bat first against England in the group match of the…

​Afghanistan and England skippers seen at the toss ahead of their Champions Trophy 2025 encounter at Gaddafi Stadium, Lahore, on February 26, 2025. — Geo News Live/YouTubeLAHORE: Afghanistan have won the toss and opted to bat first against England in the group match of the… 

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Afghanistan and England skippers seen at the toss ahead of their Champions Trophy 2025 encounter at Gaddafi Stadium, Lahore, on February 26, 2025. — Geo News Live/YouTubeLAHORE: Afghanistan have won the toss and opted to bat first against England in the group match of the…

DeepSeek rushes to launch new AI model as China goes all in

This representational image shows a finger tapping the DeepSeek icon on a screen. — Reuters/File

Chinese startup DeepSeek triggered a $1 trillion-plus sell-off in global equities markets last month with a cut-price AI reasoning model that outperformed many Western…

​This representational image shows a finger tapping the DeepSeek icon on a screen. — Reuters/FileChinese startup DeepSeek triggered a $1 trillion-plus sell-off in global equities markets last month with a cut-price AI reasoning model that outperformed many Western… 

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This representational image shows a finger tapping the DeepSeek icon on a screen. — Reuters/FileChinese startup DeepSeek triggered a $1 trillion-plus sell-off in global equities markets last month with a cut-price AI reasoning model that outperformed many Western…

Atletico surrender lead but fight back to 4-4 draw against Barcelona

Atletico Madrid’s Argentine forward #19 Julian Alvarez scores their second goal past Valencia’s Georgian goalkeeper #25 Giorgi Mamardashvili during the Spanish league football match between Valencia CF and Club Atletico de Madrid at Mestalla Stadium in Valencia on February 22, 2025….

​Atletico Madrid’s Argentine forward #19 Julian Alvarez scores their second goal past Valencia’s Georgian goalkeeper #25 Giorgi Mamardashvili during the Spanish league football match between Valencia CF and Club Atletico de Madrid at Mestalla Stadium in Valencia on February 22, 2025…. 

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Atletico Madrid’s Argentine forward #19 Julian Alvarez scores their second goal past Valencia’s Georgian goalkeeper #25 Giorgi Mamardashvili during the Spanish league football match between Valencia CF and Club Atletico de Madrid at Mestalla Stadium in Valencia on February 22, 2025….